• Terms of Use
  • Article Submission
  • Premium Content
  • Editorial Board
Wednesday, June 18, 2025
  • Login
No Result
View All Result
Cart / ₹0

No products in the cart.

Subscribe
Mahabahu.com
  • Home
  • News & Opinions
  • Literature
  • Mahabahu Magazine
    • December 2023 – Vol-I
    • December 2023 – Vol-II
    • November 2023 – Vol-I
    • November 2023 – Vol-II
    • October 2023 – Vol-I
    • October 2023 – Vol-II
    • September 2023 – Vol-I
    • September 2023 – Vol-II
  • Lifestyle
  • Gallery
  • Mahabahu Books
    • Read Online
    • Free Downloads
  • E-Store
  • Home
  • News & Opinions
  • Literature
  • Mahabahu Magazine
    • December 2023 – Vol-I
    • December 2023 – Vol-II
    • November 2023 – Vol-I
    • November 2023 – Vol-II
    • October 2023 – Vol-I
    • October 2023 – Vol-II
    • September 2023 – Vol-I
    • September 2023 – Vol-II
  • Lifestyle
  • Gallery
  • Mahabahu Books
    • Read Online
    • Free Downloads
  • E-Store
No Result
View All Result
Mahabahu.com
Home News Special Report

The Press has risen like a phoenix

-Monikangkan Barooah

by Anjan Sarma
June 19, 2021
in Special Report, Tech, World
Reading Time: 3 mins read
0
silver imac displaying collage photos

Photo by Designecologist on Pexels.com

Share on FacebookShare on TwitterShare on LinkedIn

-Monikangkan Barooah |

A few years ago, on the advent of Internet, people thought that the time has come to an end for the print media. The titles would be free over the net and in turn the print form would be gradually doomed. Things as projected have refused to come up to the expected lines and defying all odds, the print media continued to survive due to the emotional bonding with the reader along with the blending of the newsprint odour, the fill and with the morning cuppa. That’s how the print media survived with wobbly steps albeit slowly in a new digitized, globalised world along with its digital form.

RelatedPosts

Air India Flight AI171 Crashes near Ahmedabad with 242 Onboard

What Happened to Air India Flight AI171?

June 18, 2025
How AI-Driven Automation Can Transform Assam’s Public Sector and Business Landscape

How AI-Driven Automation Can Transform Assam’s Public Sector and Business Landscape

June 18, 2025
Afghan Women: Unyielding Resilience in the Face of Adversity!

Afghan Women’s Plight: A Call for Global Solidarity

June 17, 2025

Things have not worked quite well since then and the print media continued to decline, a process that has accelerated due to the pandemic that forced the closure of some shops. People, across the globe have cancelled their subscription due to the fear that the virus may ship in. However, there is growing number of people that has switched to online subscriptions and to read the titles on their tablets, smart phones and desktops or laptops. The internet has hammered the first blow to the print form and the pandemic has finally nailed it.

The back to back onslaught of Internet enabled digital media and Covid19 pandemic has led the print circulation of the titles severely affected. On the other hand the digital sales of the titles have been increased to an all time high, and thus it compensated the losses in print form by its digital gain. The virus somehow proved to be a blessing in disguise for the publishing houses as the cost is fixed for end numbers of digital copies. The shift of the subscribers from print to digital in an unprecedented manner perpetuated the traditional form of newspapers, albeit in a different dimension.

The availability of news and titles in different form has a tremendous impact on circulation and its subscription. Though the media houses are a bit secretive of their online subscription details, it is evident that many titles are selling more digital copies than their printed avatars. The print sales of ‘The Financial times’ are around one hundred thousand a day(100000/-day)  whereas it  has around one million (10,00000) digital subscribers. The Times sells around three hundred thousand (300000) in print and has roughly around Four hundred thousand (400,000) digital buyers. Likewise figures for the ‘Daily Telegraph’ are about Three hundred thirty thousand digital subscribers (330,000) and two hundred thousand (200,000) in Print.  Back in Assam, according to the source, the hits of digital version of ‘The Assam Tribune’ has gone up to an optimum level, post Covid19. The Assam Tribune paper has on an average of around 20 million hits per month during and post covid19. This signifies that the digital subscribers has been ever increasing and would continue to grow in the coming days.

The economics of the digital versions are very attractive to the publishing houses because of its low cost. In the digital world there is no printing, distribution or the newsprint costs of the titles other than producing the content in a digital form. Once that is done, the extras will come straight to the pocket. Think of a situation where the breakeven point of a particular title is approx 100000 subscribers. Even if you double that number the costs of production will be remain same, since you don’t have to employ more people, buy news print of incur distribution charges. Profits will rise thereafter. So it turns out to be a good business to be in. The digital versions of titles are environment friendly too. It helps in reducing the use of newsprint thereby contributing to the nature immensely.

This is for sure that all print titles continue to lose its print circulation. No one can be certain that how far the printing presses continue to spin.  But whatever happens, it is certain that the newspapers have their future in a new avatar- i.e. the digital form.

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on WhatsApp (Opens in new window) WhatsApp
  • Click to share on Pinterest (Opens in new window) Pinterest
  • Click to print (Opens in new window) Print
  • Click to email a link to a friend (Opens in new window) Email

Like this:

Like Loading...
Tags: Covid19 pandemicInternet
Anjan Sarma

Anjan Sarma

Related Posts

Air India Flight AI171 Crashes near Ahmedabad with 242 Onboard
Opinion

What Happened to Air India Flight AI171?

by Kakali Das
June 18, 2025
0

What Happened to Air India Flight AI171? KAKALI DAS KAKALI DAS In one of the most tragic incidents in India’s...

Read moreDetails
How AI-Driven Automation Can Transform Assam’s Public Sector and Business Landscape

How AI-Driven Automation Can Transform Assam’s Public Sector and Business Landscape

June 18, 2025
Afghan Women: Unyielding Resilience in the Face of Adversity!

Afghan Women’s Plight: A Call for Global Solidarity

June 17, 2025
Russia Targets Civilians: One of Kyiv’s Darkest Nights as Putin Pressures Trump

Russia Targets Civilians: One of Kyiv’s Darkest Nights as Putin Pressures Trump

June 17, 2025
How Agentic AI Systems Can Empower Autonomous Operations in Assam’s Evolving Economy

How Agentic AI Systems Can Empower Autonomous Operations in Assam’s Evolving Economy

June 17, 2025
World War III: Could Water Be the Spark?

India’s 2025 Climate Crisis: Scorching Heat, Water Shortages, and Urgent Solutions

June 16, 2025
  • Trending
  • Comments
  • Latest
জ্যোতি সঙ্গীত – প্ৰথম খণ্ড

জ্যোতি প্ৰসাদ আগৰৱালাৰ কবিতা

August 7, 2021
অসমীয়া জনজাতীয় সংস্কৃতিঃ সমন্বয় আৰু সমাহৰণ

অসমীয়া জনজাতীয় সংস্কৃতিঃ সমন্বয় আৰু সমাহৰণ

November 19, 2024
আলাবৈ ৰণ: শৰাইঘাটৰ যুদ্ধৰ পটভূমিত

 লাচিত : শৰাইঘাটৰ যুদ্ধ আৰু ইয়াৰ ঐতিহাসিক তাৎপৰ্য

November 24, 2024
FREEDOM FIGHTERS OF ASSAM

FREEDOM FIGHTERS OF ASSAM

August 15, 2024
man in black shirt standing on top of mountain drinking coffee

মোৰ হিমালয় ভ্ৰমণৰ অভিজ্ঞতা

0
crop businessman giving contract to woman to sign

Loan Waivers : LOOKING BACK@ 2015

0
What is the Burqa and is it mandatory for all Muslim women to wear it?

What is the Burqa and is it mandatory for all Muslim women to wear it?

0
person in black tank top

বৃক্ক বিকলতা বা কিডনি ফেইলৰ

0
Air India Flight AI171 Crashes near Ahmedabad with 242 Onboard

What Happened to Air India Flight AI171?

June 18, 2025
How AI-Driven Automation Can Transform Assam’s Public Sector and Business Landscape

How AI-Driven Automation Can Transform Assam’s Public Sector and Business Landscape

June 18, 2025
Supreme Court Stands Firm Against Wealthy Silencing Media!

Kerala High Court Enforces Ban on Single-Use Plastics in Hilly Areas and Public Events

June 17, 2025
Afghan Women: Unyielding Resilience in the Face of Adversity!

Afghan Women’s Plight: A Call for Global Solidarity

June 17, 2025

Popular Stories

  • জ্যোতি সঙ্গীত – প্ৰথম খণ্ড

    জ্যোতি প্ৰসাদ আগৰৱালাৰ কবিতা

    12377 shares
    Share 4950 Tweet 3094
  • শ্ৰীমন্ত শংকৰদেৱৰ সাহিত্যৰাজি

    1422 shares
    Share 569 Tweet 356
  • পৰিৱেশ সুৰক্ষা আৰু আমাৰ দায়িত্ব 

    2868 shares
    Share 1147 Tweet 717
  •  লাচিত : শৰাইঘাটৰ যুদ্ধ আৰু ইয়াৰ ঐতিহাসিক তাৎপৰ্য

    5550 shares
    Share 2220 Tweet 1388
  • অসমীয়া জনজাতীয় সংস্কৃতিঃ সমন্বয় আৰু সমাহৰণ

    7244 shares
    Share 2898 Tweet 1811
  • ড্ৰাগছ : এক সামাজিক ব্যাধি

    3076 shares
    Share 1230 Tweet 769
  • Guwahati Is Sinking: 70 Years of Floods, No Lessons Learned!

    173 shares
    Share 69 Tweet 43
  • ব্ৰিটিছ ৰাজঃ ১৯০৫ চনৰ বংগ বিভাজনত অসমৰ ভূমিপুত্ৰ সকলৰ মহৎ ভূমিকা

    172 shares
    Share 69 Tweet 43
  • জ্যোতিপ্ৰসাদৰ সাংস্কৃতিক,সাহিত্যিক আৰু ৰাজনৈতিক অৱদানসমূহ

    2158 shares
    Share 863 Tweet 540
  • ৰাজবংশী জাতিগঠন প্ৰক্ৰিয়াঃ সংমিশ্ৰণ আৰু সমাহৰণ প্ৰসংগ

    140 shares
    Share 56 Tweet 35
Mahabahu.com

Mahabahu: An International Journal Showcasing Premium Articles and Thought-Provoking Opinions on Global Challenges—From Climate Change and Gender Equality to Economic Upliftment.

Category

Site Links

  • About
  • Privacy Policy
  • Advertise
  • Careers
  • Contact

We are Social

Instagram Facebook
  • About
  • Privacy Policy
  • Advertise
  • Careers
  • Contact

© 2021 Mahabhahu.com - All Rights Reserved. Published by Powershift | Maintained by Webx

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Oops!! The Content is Copy Protected.

Please ask permission from the Author.

No Result
View All Result
  • Home
  • News & Opinions
    • Politics
    • World
    • Business
    • National
    • Science
    • Tech
  • Mahabahu Magazine
    • December 2023 – Vol-I
    • December 2023 – Vol-II
    • November 2023 – Vol-I
    • November 2023 – Vol-II
    • October 2023 – Vol-I
    • October 2023 – Vol-II
    • September 2023 – Vol-I
    • September 2023 – Vol-II
  • Lifestyle
    • Fashion
    • Travel
    • Health
    • Food
  • Gallery
  • Mahabahu Books
    • Read Online
    • Free Downloads
  • E-Store
  • About Us

© 2021 Mahabhahu.com - All Rights Reserved. Published by Powershift | Maintained by Webx

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?
%d