Traffic Signs and Their Subliminal Impact

Traffic Signs and Their Subliminal Impact

NICO VAN OUDENHOVEN

Above are two sets of traffic signs.

The above are to be found in Canada, those below in the Netherlands. It can be assumed that similar signs are to be encountered in many other countries.

What do they have in common?

In all sets they give priority to males. The crossing deer is a buck. Do does not cross roads?

The bicycle is a typical male bike, as it features a cross bar. Do women not ride bikes? And it is a older boy who helps a younger girl, don’t girls take younger boys by the hand?

Could it be that these traffic signs, and there are more, quietly but persistently put and keep males in a dominant position? Why not interchange these signs with more outspoken female features?

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Nico van Oudenhoven is the Senior Associate International Child Development Initiatives [ICDI] See: ICDI.nl; Leiden, South Holland, Netherlands

Images collected from different sources

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