WORLD TOURISM DAY

Rethinking tourism

International tourist arrivals at the start of 2022 were double the level recorded in 2021.

In some regions, arrivals are already at, or even above, pre-pandemic levels.

The lifting of the remaining travel restrictions, alongside rising consumer confidence, will be important drivers for the sector’s recovery, bringing hope and opportunity to many millions of people around the world.

“The theme “Rethinking Tourism” will reflect this. It aims to inspire the debate around rethinking tourism for development, including through education and jobs, and tourism’s impact on the planet and opportunities to grow more sustainably.”

World Tourism Day will be celebrated as the shift towards tourism is being recognized as a crucial pillar for development and as progress is well underway.

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“World Tourism Day has been held on 27 September each year since 1980. The date marks the anniversary of the adoption of the Statutes of the Organization in 1970, paving the way for the establishment of UNWTO five years later.“

WORLD TOURISM DAY 2022

“World Tourism Day returns to focus on the future. As the sector’s recovery gets underway and building on unprecedented political and public recognition for the sector, UNWTO will highlight the opportunity to rethink how we do tourism. This means putting people and planet first and bringing everyone from governments and businesses to local communities together around a shared vision for a more sustainable, inclusive and resilient sector.”

May 2022 marked the first time the United Nations General Assembly held a special debate on tourism, illustrating the historic relevance of the sector. Tourism is now on the agenda of governments and of international organizations in every global region.

At the same time, destinations and businesses are proactively adapting to meet challenges and responsibilities, as illustrated by the wave of signatories to the Glasgow Declaration on Climate Action in Tourism, spearheaded by UNWTO.

Tourism’s International Observance Day will put people at the center of key discussions. Where is tourism going? Where do we want to go? And how do we get there?

The theme “Rethinking Tourism” will reflect this. It aims to inspire the debate around rethinking tourism for development, including through education and jobs, and tourism’s impact on the planet and opportunities to grow more sustainably.

27-09-2022

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